Insights
Practical guidance for better product decisions.
Ideas for founders and product teams making decisions about scope, experience, architecture and responsible AI.
01
SaaS
A practical guide to planning a SaaS MVP
How to reduce scope without weakening the product foundation, and what to decide before development begins.
02
AI
Adding AI to an existing SaaS product
A practical framework for choosing the right use case, preparing the data, and keeping users in control.
03
Engineering
How to choose a modern SaaS technology stack
Choose technology around product constraints, team capability and operating cost, not a list of fashionable tools.
04
Product
SaaS UX mistakes that quietly hurt adoption
Common design decisions that increase cognitive load, hide product value, and make onboarding harder than it needs to be.
A useful first conversation starts with context.
Turn the product question into a clear next step.
Tell us what you are building, who it is for and where the uncertainty is today.