Insights
Practical notes on SaaS, AI, product and engineering.
Clear thinking for teams deciding what to build, how to scope it and how to avoid expensive product and engineering mistakes.
A practical SaaS MVP development guide
How to reduce scope without weakening the product foundation, and what to decide before the first sprint.
Read article →
Adding AI to an existing SaaS product
A product-first framework for deciding where AI belongs, what data it needs and how to keep users in control.
Read article →
Choosing a modern SaaS technology stack
How to choose technology around product constraints, team capability and operational cost instead of trend-chasing.
Read article →
SaaS UX mistakes that quietly hurt adoption
Common interface decisions that increase cognitive load, hide product value and make onboarding harder than necessary.
Read article →
Start with the product problem
Have a product idea? Let's make the first decisions count.
Tell us what you're building, what is blocking progress and what success should look like.